About us - PLAY, AS A TEAM

WORLDWEBFORUM is an annual thought-leadership movement in Zurich that attracts more than 1’500 guests, of which 85 percent of whom are C-level executives. Thanks to its deep relationships with opinion leaders in hubs around the globe and top global academia, WORLDWEBFORUM brings together the most forward-thinking business minds with the aim of inspiring the courage to drive change in the world.

85% C-Level

1'500 Attendees

500'000 Live stream

47'000'000 Media Reach

25+ Countries

150+ Journalists


We want our children to have the ideal
opportunities in their future.


We bring together thought leaders to discuss big ideas to take our society to the next level.


We enable a movement to share insights and knowledge in a interactive and informal global network of thought leaders.


Open company, no bullshit

Openness is root level for us. Information is open internally by default and sharing is a first principle. And we understand that speaking your mind requires equal parts brains (what to say), thoughtfulness (when to say it), and caring (how it’s said).

Build with heart and balance

“Measure twice, cut once.” Whether you’re building a birdhouse or a business, this is good advice. Passion and urgency infuse everything we do, alongside the wisdom to consider options fully and with care. Then we make the cut, and we get to work.

Don’t #@!% the customer

Customers are our lifeblood. Without happy customers, we’re doomed. So considering the customer perspective – collectively, not just a handful – comes first.

Play, as a team

We spend a huge amount of our time at work. So the more that time doesn’t feel like “work,” the better. We can be serious, without taking ourselves too seriously. We strive to put what’s right for the team first – whether in a meeting room or on a football pitch.

Be the change you seek

“All employees should have the courage and resourcefulness to spark change – to make better our products, our people, our place. Continuous improvement is a shared responsibility. Action is an independent one..

Like what we stand for? Make this your everyday.

Our team’s great, but we’ve got room for one more if you’re interested.


Monika Jaenicke

Country Pharma Organization Head, Novartis

Sirus Ramezani

Senior Partner, McKinsey & Company

Sita Mazumder

Prof. Dr., Hochschule Luzern

Ruedi Noser

Council of State

Fabian Hediger




Professor of global business, Berkeley University of California

herminia ibarra

Professor of organizational behavior & cora chaired professor of leadership & learning, Insead

charles a. o’reilly

Frank e. Buck professor of management, Stanford University

ulrike schaede

Professor of japanese business; Director, Japan Forum for Innovation and Technology, executive director, Center on Global Transformation

susan kish

Executive, Advisor, Entrepreneur

gerd folkers

Professor of science studies and former professor of pharmaceutical chemistry, Eth

ana rold

Ceo and publisher, Diplomatic courier


Group head strategic management & innovation, ETH

clara-ann gordon

Attorney at Law, LL.M., CEDR Accredited Mediator, Partner with Niederer Kraft Frey











Average age

Fabian Hediger

CEO & Founder

Sharon Tonin

Manager CEO Office

Fashion | Muay Thai | Travel | Dogs | Soccer & Ice Hockey

Nicole Watanabe

Head of Event Production

Outdoor Activities | Yoga | Asian Food | Travel | Movies

Thi Quyen Truong

Senior Vice President Business Development

Innovation / Style & design / Gourmet & Red wine / Cooking & Enjoying / Music / Yoga / Culture & People / Being connected

Maria Kazakou

Marketing Campaign Manager

Travel | Dance | Yoga | Cooking | Skiing

Marc Scheifele

Business Developer 

Friends & Family | Music | Good Food & Drinks | Travel

Richard Bergmann

Client Service Director

Music | Digital Collaboration | Skiing | Food

Neirouz Garhe

Atlassian Consultant / Project Manager

Travel | Scuba Diving | Music | Yoga

Barbara Gabriel

License Management

Sports | Family

Lara Knöfler

Marketing Assistent

Travel | Going out | Reading | Music

Stefan Forstmoser

VP Engineering

Diving | Photography | Travel

Christian Boni

Senior Software Engineer

Technology | Travel | Culture & People | Food

Lukas Rüfenacht

Art director

Windsurfing | Freesking | Ski touring | Powder Snowboarding | SUP Surfing | Photography | Cooking

Andreas Heim

COO & Co-Founder

Drums | Kochen/Essen | Wein | Miles Davis


Office Dog

Food | Cuddles | Nature | Other Dogs

Florentina Dina

Personal Assistant to the COO

Dance | Travel | Cooking | Reading

Chanchal Biswas

Marketing & Communication Officer

Strong Headlines | Compelling Storytelling | Fancy Words

Justine Violante

Marketing & Communication Manager

Food | Travel | Art | Culture | Future | Music

Serdal Tarhanaci

Business Developer 

AI | Automotive & Engines | Football | Travel | People | Food

Thomas Bergmann

Atlassian Consultant

Freeskiing | Kitesurfing | Hiking | Cooking

Matthias Caviezel

Atlassian Consultant/Project Manager

Tennis | Travel | Singing

Ursula Schneider

Accounting Manager

Jogging | Playing Piano | Reading

Valeria Marini

License Manager

Books | Bodyart | Dogs

Maurice Ray

DevOps Engineer

Family | Diving | Snowboarding | 3D Modeling & Printing

Michal Partyka

Software Engineer / Atlassian Consultant

Music | Travel | Speedway

Philippe Bruegger


Skiing | Languages | Playing Violin


  • WORLDWEBFORUM – end of nation

    WORLDWEBFORUM – end of nation
  • Worldwebforum


    The saga continues.

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    worldwebforum mit Keynote von Steve Wozniak

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    Think Different Award

    Think Different Award: “Creative Excellence” im Rahmen des Atlassian Summit für Platinum und Enterprise Experts in San Francisco

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    worldwebforum und Swiss Facebook Award in Zürich

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    Strategischer Entscheid in Facebook zu investieren

  • Beecom gründet die “Atlassian User Group”

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    Spezialisiert auf kundenspezifische Entwicklung von Webapplikationen